A NEW initiative has been launched to raise the profile of St Helier as a shopping centre.
The Retailers Association say ’shop st helier’ will have three key objectives - communication, information and promotion.The initiative will help fill the hole left by the demise of the Centre Ville group last year and should improve communication between retailers and the running of special events such as late night shopping.
It will include the creation of a website both for retailers and shoppers.It will be funded through subscriptions from businesses based on staff numbers and an application may be made to the Tourism Development Fund for financial help.
Article posted on 4th March, 2004 - 12.00am
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