Fonts and text

The general rule of thumb when making up your advertisement is not to use too many different styles of font. The more you use, the busier the advertisement will look, becoming harder on the eye for the reader. Try not to make your text too small either. This also makes it difficult for the reader. Try to rephrase your copy if it is too long rather than make the font size smaller to fit it all in.

Once you are happy with the design of your advertisement, you should run your spell checking option to make sure that there are no embarrassing spelling mistakes on your advertisement.

Before supplying us with your artwork, you will need to use a programme to embed all your fonts into your advertisement. This is required to prevent your text reflowing or setting itself automatically because different computers are supplied with different fonts and it is unlikely that we will have exactly the same fonts as you.

Make sure that the application that you are using to creating your PDF has all fonts in embedded into it. You can check this by opening up the pdf that you have create and press ctrl + d (windows users) or apple +d (mac user). Under the font tab you should list all the fonts that are used in the document and each one should have embedded subset next to it.

Advertising

Contacts

If you have any advertising queries, please contact us by e-mail or telephone using the contact det...
Artwork

Advertising Artwork Specifications Format for Receiving Artwork The Jersey Evening Post’s pref...
Deadlines

Run of Paper booking deadline Bookings should be confirmed by 2pm, two working days prior to publica...
Design

Designing an effective advertisement As an advertiser, you will want your advertisement to stand out...
File formats

Saving your advertisement in the correct format for use by the Jersey Evening Post The Jersey Evenin...
Fonts & Text

Fonts and text The general rule of thumb when making up your advertisement is not to use too many di...
How to Book

Booking your advertisement Both the Display and Classified advertising departments have friendly, ex...
Pictures & Logos

Scanning pictures and logos There are different methods for scanning logos, photographs and printed ...
Sizes

Choosing the size of your advertisement The Run of Paper (editorial) and Classified sections have a ...
Terms & Conditions

Acceptance of Advertisements: Jersey Evening Post Newspaper and thisisjersey website The Jersey Even...