Jersey ‘should promote its uniqueness’

Saturday 13th January 2007, 12:00AM GMT.

PROMOTING Jersey’s unique identity is a significant challenge for the States in 2007, according to the new cultural development officer, Rod McLoughlin.

The former JEP journalist and Arts Centre director said that Jersey should be promoting itself on an international level as a place with a rich history and culture. Along with encouraging young Islanders to take an interest in their history, and the use of Jersey Norman-French, he said ‘cultural tourism’ could be a very real way of enhancing Jersey’s reputation abroad. ‘Perhaps we need to be even more confident about the interest the Island provides,’ he said. ‘It is a very interesting place and our job is to give as much prominence to that as possible. And although it is a very small place it actually had a very big part to play in British history.’

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