MARKETING campaigns paid for from the public purse dominate the shortlists in this year’s Chartered Institute of Marketing Jersey awards.

The States Economic Development Department’s new business arm, Jersey Enterprise, is one of the shortlisted contenders in the Best Brand Campaign category. The Jersey Youth Service YES Enquiry Services has been shortlisted in the Best Use of New Media category, and Jersey Fire and Rescue Make a Plan in the Best Use of Public Relations.

In the Best Marketing Achievement on a Small Budget category both the States Transport and Technical Services Dept and Jersey Fire & Rescue are shortlisted, as is Jersey Post which is 100% owned by the States.

The Jersey Enterprise Lobster Campaign, Jersey Telecom’s sponsorship of JerseyLive, Jersey Tourism’s Turning the Tide campaign and Jersey Harbours’ Jersey Boat Show are all shortlisted in the Best Integrated Marketing Campaign. Jersey Harbours and Jersey Tourism – both of which are part of the Economic Development Department – also feature in the shortlist for the Marketing Excellence category. The winners will be announced at a gala ball on Friday 21 November.

• Picture: Beverley Le Cuirot, chairman of the Chartered Institute of Marketing