JERSEY Finance has pledged to fight its corner in a plunging market.

The organisation which promotes and represents the finance industry abroad is targeting key contacts in the City of London, continental Europe and further afield and organising events that will enable them to punch home the message that Jersey is both transparent and well-regulated.

The Island’s financial services industry now employs around 13,000 staff and contributes £300 million annually to the States in tax take. This year the Jersey Finance team will receive £1.8 million of States funding to supplement membership subscriptions of around £400,000.

For the first time there will be Jersey Finance offices in London and Hong Kong, and possibly India or Dubai, with regular visits to key emerging markets and for the first time to Moscow and Eastern Europe. In addition there will be visible changes to promotional activity, including a revamped website with video and interactive content and a new logo and strapline, ‘Voice of the international finance centre’.

• Picture: Jersey Finance will have offices Hong Kong for the first time