Agency to give the YMCA a new look
Monday 11th May 2009, 2:59PM BST.
OTL, the Jersey marketing and advertising agency, has won the contract for rebranding a global movement, the Young Men’s Christian Association.
Although many people might immediately associate the YMCA with the famous Village People song, the association is a truly international force.
With headquarters in Geneva, the YMCA is a confederation with member movements in 124 countries.
It was established in 1855, now welcomes both men and women, is ecumenical in its outlook and has 45 million members worldwide.
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