1

mistershifter

When are Tourism going to listen? Its too expensive to get here, and when here, again its too expensive! Simple, people are voting with their feet and going where they get value for money.

Stop chucking money down the pan on pointless advertising. Yet again its too little too late, for this year at least.

The Island needs to be given an advertising identity, the ads look good on the TV, but who exactly are you trying to entice here?

Tourism need to tale a long hard look at their strategy and define the target market. The Island has so much to offer, especially for outdoor / sport / water based holidays, but this has never really been exploited. There needs to be a concerted effort to attract younger people, unfortunately the traditional ’2 weeks in Jersey’ Holidaymakers are a dying breed. Literally.

Jersey needs to move with times and offer better value for the punters of all ages, until then tourism will languish in the doldrums.

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3

Simon Mayo

So, the massed ranks of the great and good in Tourism think that the solution to the problem is to spend more of our money on adverstising.

Hmmm, does the number of times a fly throws itself against a glass window make the glass any more likely to permit the fly to break through?

Tourism, you need to stop wasting OUR money!!!

In my opinion, wind up the whole department and share the salaries/budget on cleaning up Town and planting more flowers for the benefit of all.

I’m afraid that you are living in the past, and as he’s been said, your market share is going to that great resort in the sky.

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5

Offshore Onlooker

Living as I do “offshore” I can honestly and truthfully affirm that I do not remember the last time I saw the Jersey flying banana in any UK newspaper or on television.

If the States of Jersey continues to do nothing then people will be unaware of what your island has to offer.

Just don’t tell them about the secret cabals operating in the States Assembly, the so-called oligarchy, the concealment of facts that are unpalatable (continued on page 94)

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7

Outsider

Oh please, give me a break. Like it’s been stated here Jersey is far too expensive to get to. We normally blame the airlines but it’s the ludicrous landing costs that are at fault. Then, when here tourists discover the wonderfully overpriced and sub-standard hotels(apologies to the few who have got the finger out in recent years and torched the old wicker furniture). Even with the great exchange rate from Euro to sterling my family can’t visit as it’s too expensive. And they’re all in good jobs.
A perfect example of the incompetence at work here is the the change in office from the weighbridge down to the end of the road. Anyone, anyone, anyone with even the tiniest hint of sense would have known this was a ridiculous move. Lets move the office to an inaccessible location, make sure the tourist has to walk instead of having it somewhere convenient for the middle of town, the fountain thing, the harbour (lets face it, no pedestrians go where it is now en route to the harbour), the outdoor seating areas, the boules area (does it have a name yet?).

Yes, they need another 25k for advertising alright. Why not spend that 25k on hiring someone who can sit down and draft a decent picture of the tourist they are looking for. The blue rinse brigade? They spend nothing. We need to attract the younger couples and groups market who spend spend spend. Not stags and hens, they’re no addition anywhere.

God, I need to go to bed now…

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9

DUNCAN GOHL

We’re coming in September, your ads don’t appear on our TV here in South Africa. How will the 25K help us??

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