Buy Local? Think Twice!

Friday 3rd July 2009, 3:00PM BST.

From David Le Couilliard.
WITH regard to the recent Think Twice, Buy Local campaign, I thought it was time to say that the reason many of us either buy online, or while we are visiting the UK, is because of the poor service offered locally, in terms of general customer service. Three recent examples I can recall for local purchases gone wrong are as follows.

I visited a local electrical dealer to purchase a new TV. I paid the asking price, and arranged a delivery time with the salesperson. I waited in on the morning of the expected delivery, but nothing. I called the retailer, and was told that their installation engineer had the day off.

I told them how unhappy I was to have wasted a morning waiting for them, and was told I could pick it up. I then insisted on the delivery or a refund. I took delivery of the TV later that day, but as the person who eventually delivered it was not an installation person, I did it myself. I am competent to do this, but I know many would not be, and this is in my opinion poor customer service. You spend £1,600 and you get let down.

Secondly, I purchased a sofa, costing just under £2000. I ordered the sofa on 10 December last year, and it still hadn’t arrived by the beginning of May. During many visits to the showroom and phone calls on top, I was promised seven days, then 14 days and on it went. When I asked for my money back I was then told five days.

A sofa then arrived, but not the one I had ordered. It was made to look like the one I had ordered, but was a poor quality copy. When I complained, I was told that it was the same size though. Well, that may have been true, but is wasn’t worth 2,000 pence let alone the price I had paid.

On top of this, the sofa didn’t have protective caps on the feet, and the nails protruding from them, which looked as though they had been hammered in with a fork, had ripped through my wooden floor. The sofa went back, and I had the one I had originally paid for delivered in three days, from another local retailer, who I will use again.

Finally, I made the mistake of trying that electrical dealer again for my Sky TV package. I was disappointed, but not surprised that I still haven’t received what I asked for, or paid for, as Sky tell me that the order they received from the dealer doesn’t match what I asked for. I have now dealt with Sky directly and everything is sorted.

Until many local retailers wake up to what customers expect in return for staying loyal to locals, that simply being good customer service, I’m sorry to be saying this, being a proud bean, but my personal campaign is now: Buy Local? Think Twice! My attitude won’t change until theirs does.
11 Clos de l’Abri,
Grande Route de la Côte,
St Clement.


  1. 1
    jg

    I echo your experience. I recently gave an electrical store the opportunity to quote for my business with an item costing towards £1,000. It was over £100 cheaper delivered direct to my door the next day. The local store could not offer a penny discount.

    I am fully aware that there are high commercial overheads, but two sales at half the margin is better than none at the whole margin.

    Not only is the price poor, but the service is often non-existent. Try getting some after sales service locally when something goes wrong…..

    Neither do sales staff appear to know how to negotiate or close sales – an easy sale is expected ie someone walks in and buys. Jersey has been insulated from economic downturns in the past and apathy on the part of local providers coupled with greed has led to a lack of commercial acumen.

    Wake up, y’all..the consumer is now in charge!! Be prepared to operate on smaller margins and greater volumes, or go bust. Choice is yours.

    Report abuse

  2. 2
    Francois

    Buy local think twice, what about employ local think twice! I have spent the past month actively seeking employment, seems to me there are no jobs for Jersey born,well educated persons,does being local and loyal not mean anything now? I do buy local but Jersey does not support me…. so where’s the give and take?

    Report abuse

  3. 3
    Keith

    Couldn’t agree more the standard of local service is appaling. My brother is an area manager for a UK supermarket chain ( one they won’t let us have ) and he recently visited and couldn’t believe the attitude of our local supermarket staff.

    I myself popped into Checkers on my way home as it was a nice evening and I fancied some lovely local Jersey Royals with my dinner.

    Checkers didn’t have any, when I asked an assistant if they had any I was helpfully told “the lorry didn’t come” I then went to my local Checkers Express who didn’t have any either.

    How is it possible to run out of a locally sourced product, doesn’t the stock manager order more when they are running low? when the lorry doesn’t come doesn’t someone call and ask why?

    Think twice buy local – meet me half way, think twice stock local!

    Report abuse

BIRD WATCH 2012

Click here to record your results Click here to record your results

The 11th Great Garden Bird Watch took place over the weekend, Saturday 4 and Sunday 5 February. JEP readers were asked to get on board to help monitor bird life in the Island.