10% on a loaf of bread

Wednesday 29th September 2010, 3:00PM BST.

A loaf of bread will cost £10p more from next Tuesday

A loaf of bread will cost £10p more from next Tuesday

ISLANDERS will have to pay ten per cent more for a loaf of bread from next week.

The increase is due to a sharp rise in the cost of wheat following global harvest problems and an increase in oil prices.

CI Bakery in Jersey are warning shoppers that bread and bakery prices will go up from Tuesday.


Read the full story in the Jersey Evening Post. Click here for subscription details. Individual editions are also available online.


  1. 1
    Blue Knight

    “Jersey’s largest bakery, CI Bakery, say that rising costs of wheat, fuel, agricultural commodities and raw materials will have to be passed on to retailers, which will lead to a ten per cent increase in the price of a loaf of bread from Tuesday.”

    Really? Then how come I can get two Hovis wholemeal loaves, at my local Fresh Farm Foods supermarket, in the U.K., for just £1 and have done so for the past year?

    Report abuse

  2. 2
    paul

    It won’t make one bit of difference to me, becuase their bread is so awful I don’t buy it anyway!

    Report abuse

  3. 3
    helen back

    Why don’t we just import the bread as a finished product! its cheaper and lasts longer.

    Report abuse

  4. 4
    Mogit

    Hands up all those that think this will make one iota of difference to the supermarkets attitude of “we’ve got you by the short and curlies” – that’s a no then!!!

    Report abuse

  5. 5
    small money

    wondered how long this would take to filter thru.suprised it took so long to be anounced.
    and i thought it was just because some had being betting on the stock market, with basic food, which feeds the world, as it is in short supply,the only people to feel the pinch will be those with a small amount of cash, wont even dent the purse of the well off.

    Report abuse

  6. 6
    J

    Thanks.

    It wouldn’t be so painful if a loaf didn’t start off 50p more expensive. Perhaps if there were “some” CI suppliers rather than “a” supplier we might generate a competitive field…

    Report abuse

  7. 7
    JerseyRed

    Fantastic. The cost of bread in the Channel Islands is one of the highest in Europe and is set to get dearer. I’ve been putting off the idea of getting my own bread making machine but no longer. At least the price of flour will directly affect me only and I will avoid contributing to CI Bakeries profits.

    Report abuse

  8. 8
    Michael

    Asda UK one white loaf 38 pence,24 Bread rolls pack £1, Muffins pack of four 65 pence, brown bread 75 pence per loaf,
    Six jam donoughts £1 Jersey prices ridiculous import directly from UK give Jeresey residents value for money bring ASDA to Jersy !!! No chance to many vested interest in Goverment and outside

    Report abuse

  9. 9
    Annie Du Feu

    and its highly likely to increase significantly, this is probably nothing yet. Most people are completely unaware of how our unsustainable food system works relying so heavily on oil.

    rising population, growing desert areas and peak oil are all likely to make food become a major part of spending for the poor in the next decade or so.

    Report abuse

  10. 10
    Bluejay

    Just try explaining to debt collectors in the UK how much it costs to buy a basic loaf of bread and pint of milk in Jersey. They can’t believe it.

    Report abuse

  11. 11
    truthseeker

    The excuses of wheat/oil prices are insulting…fact is it’s already well too expensive in the first place..the reason these limp excuses are frequently trotted out is because they know the Jersey public are an aquiescent defeated people who won’t stand up for themselves and are steamrollered by any spiv who shows up.from bread to house prices,they feel safe that you’ll put up and shut up….and while we do the shafting will continue unabated.

    Report abuse

  12. 12
    mick

    Stop this state run protection racket and lets import bread and milk as per EU free trade laws

    Report abuse

  13. 13
    Tony Eggleston

    Back to the breadmaker then. Real bread always tastes better anyway. mmmm! raisin bread, sundried tomato bread. And less GST! Can’t fail.

    Report abuse

  14. 14
    shaun

    i’ve known for months about the wheat shortage and that bread will be rising and thats fine! but the problem is, is its already too expensive!!! and how often do you go and pick up a loaf thats got a good 4/5 days life on the date? never? and how often do you find bread on same shelf with 1/2/3 different best before dates?!!! they should justify the prices by at least giving us fresh DAILY bread!

    Report abuse

  15. 15
    mistershifter

    Ahh the good old Jersey way never fails to amaze me! Utter rubbish, smoke, mirrors and greedy shops. Produce a product for a reasonable price, lets not forget the Channel Islands are VAT and Tax free, or move over and let someone import basic foodstuffs at a price that is acceptable.

    Sliced, brown, white or whatever butters your muffin!

    Report abuse

  16. 16
    se

    helen back – i am so impressed by your knowledge of…well, everything. Wish you were a States Member, or CEO of CI Bakeries, or Head of Unite or…..

    Report abuse

  17. 17
    Sarah

    Tesoc UK one white loaf 34 pence, 12 Bread rolls pack £1 (BOGOF, Muffins pack of four 52 pence,

    Report abuse

  18. 18
    donald pond

    Tony (13) hits the nail on the head. Go to hospice shop, pick up a breadmaker and make your own.

    It takes about 2 minutes each night, put the timer on and its ready for breakfast. Much nicer, no nasty additives and around 75 a loaf. No brainer.

    Report abuse

  19. 19
    joleb

    And thats on top of the 5.77% rise on a supersoft toast loaf by Checkers earlier this month. Breadmaker from Santa then.

    Report abuse

  20. 20
    Every Lidl helps

    Why is everyone whooping about how cheap bread and muffins are at Asda and Tesco?

    Doesn’t the fact it’s so cheap ring warning bells for you? I’d rather eat the packet than put a 38p loaf down my neck. There are social costs for cheap food that are hidden – especially if you are on a small, unsustainable island that imports most of its food and has a total disconnect with where it comes from and the ethical and environmental concerns surrounding it.

    Multinational supermarkets sqeeeze suppliers. Take Asda’s dropping of UK dairy farmers this year; they used to pay them a premium, now they say they no longer need them. Are we supposed to believe demand for a staple like milk has gone down? More like ‘how can we make more profit by buying in cheaper from elsewhere’. More rural suicides because people chase the last penny and in doing so support ruthless corporate bodies who don’t give a chapati for those that are trodden on in the process. Small suppliers screwed by these giants attempt to tell the public about the injustices served on them, but their voices are a whisper at most. The environment doesn’t even have the capacity to achieve that.

    Every time the word Waitrose appears on these forums people run it down for being expensive. I say look at ownership and then decide. Asda is owned by a subsidiary of the US super-giant Walmart. Waitrose is owned and run by its staff. This means delivery of ethically sourced foods at a FAIR price (not the cheapest) and served by staff that CARE about their customers.

    Life is not all about money. Life is about health. If a 13p muffin excites you, then I think you have got your priorities all wrong and are doing your and your children’s bodies a great disservice.

    Be careful what you wish for…….

    Report abuse

  21. 21
    Ashley F

    The price of a loaf of bread is generally just a yard stick for the rising costs of food in general.

    This story is just reporting the price of bread though, so it there’s no need to get hysterical over it really.

    Is an extra 10 or 20 pence a week on your shopping budget a big deal?

    Report abuse

  22. 22
    Tobias

    Excellent post at (20), fully agree
    38p for a gluten loaf that even mice wouldn’t eat given the choice, lol well I guess some people just don’t care one iota what rubbish they stuff their bodies with, nor where it comes from. They’ll surely be regretting it a couple of decades down the line though.

    I’d suggest watching the documentary “Food, Inc” and becoming enlightened (just don’t watch it whilst eating dinner)

    Report abuse

  23. 23
    kate

    Every Lidl helps

    Well said.
    I think many are missing the point here. Bring in from the UK eh; What about the local jobs lost.That’s already happened to the POst Office. Anyone thought of the import charges. Tesco cheap bread is just that cheap nasty stuff rather go without.
    Bread maker good idea but not the answer I can assure you with four children as fast as it comes out the bread maker it is gone mine would be going day and night to feed a family.
    If you want to blame someone blame Russia. If we have to pay the price so be it nothing in the world is going to change it.

    Report abuse

  24. 24
    Real Truthseeker

    Whether you like it or not, this is a direct result of union pressures to suck every last penny out of organisations wen in an economic downturn.

    I hope Corbel realises what him and his ilk are doing to this island. We need more pro-business, and pro-finance in the States to stop this rot!

    Report abuse

  25. 25
    The Student

    As an Islander who spends 9months of the year in England, I can only ask why such increases have not reached the UK customer ? Asda are doing 2 loafs of Roberts bread for £1.50 at the moment, and most brands of bread including brown cost no more than £1.10 !

    Report abuse

  26. 26
    Leah Holmes

    #18 And gives you even greater savings if you have coeliac disease or some similar condition.

    Report abuse

  27. 27
    Michael

    Every Lidl helps

    Doesn’t the fact it’s so cheap ring warning bells for you? I’d rather eat the packet than put a 38p loaf down my neck. There are social costs for cheap food that are hidden – especially if you are on a small, unsustainable island that imports most of its food and has a total disconnect with where it comes from and the ethical and environmental concerns surrounding it.

    Sorry but if you are rich enough to afford the ridiculous prices for essential commodities such as bread in Jersey fine be ethical by all means, but for the vast majority who struggle to pay the vastly inflated prices for our weekly food in Jersey with the total lack of real competition and absolutely no help from Government or the so called Competition Commission in Jersey, I see only greed by those we are forced to buy from. There is NO ETHICAL reason what so ever to purchase vastly price inflated food only to increase the profits of a Jersey Company!!!!!!! The Jersey culture developed over the last 25 years is greed, charge as much as you can get away with NO ETHICS WHAT SO EVER so please may we have a ASDA you can shop at wait-rose pay more feel better give us all areal choice!!!!!

    Report abuse

  28. 28
    mudinureye

    Oh the joys of living in what amounts to an open prison, you poor, captive lot….believe me, the cheap bread that you can buy is just that – cheap bread. It is horrible, cardboard-like rubbish. I read somewhere that it isn’t really even bread, due to the way that it is processed. Don’t eat it, it will only make you feel fat, bloated, abused, brutalised and angry, in my opinion…..

    Report abuse

  29. 29
    Sarah M

    Breadmaker time, definitely. We bought one soon after moving here when we realised how expensive, but more importantly how HORRIBLE the bread here is. The cheapest value loaves in ASDA and Tesco are better quality than the sliced bread made here. But, if people continue to buy it, they’ll continue to make it. Vote with your breadmakers!

    Report abuse

  30. 30
    Every Lidl helps

    #27 Michael
    ‘There is NO ETHICAL reason what so ever to purchase vastly price inflated food only to increase the profits of a Jersey Company!!!!!!!’

    You are behaving like an ostrich.

    If you think that allowing ASDA to trade in Jersey will solve your problems, then think again. Yes, you may get 38p bread, and you may not be increasing the profits of a Jersey company, but you will be helping a much larger (and therefore globally manipulative) company like WalMart instead. Wish for ASDA, get cheap food, stick your head in the sand and then wonder why it all went horribly wrong.

    You miss the point about Waitrose. It is not about ‘feeling better’ as you put it. They offer a credible alternative and the ‘real choice’ that you say you’d like to have. They do this at reasonable prices (matching Tesco on 1000 items this week) and don’t leave the purchaser feeling they have been ripped off. The last item is the important bit. Things cost more at Waitrose than ASDA for a reason. It’s because they NEED to cost more to adequately reward producers and deliver food in a sustainable way. They don’t cost more because of greedy directors or aggressive shareholders.

    The ethical bit mentioned in the earlier post is the optional fluffy extra you may or may not feel after you have shopped there. This assumes that as an educated human being that needs calories on a regular basis you engage with the subject of where your food comes from, food miles, how your food is produced, how growers and farmers are rewarded and what the cost is to the environment. Turn it on its head if it helps. Forget about feeling good from an ethical standpoint. Feel good about it because you are not helping mega rich CEOs and shareholders get richer and are getting good food at a fair price instead.

    Cheap food is like putting a sticking plaster on a broken aircraft wing. It’s a cheap fix that is just storing up problems for the future. That’s Jersey’s future and YOUR future (health) by the way.

    And before you ask, no, I’m not rich, and I’m not a food snob.

    Report abuse

  31. 31
    Michael

    Thanks Sarah M I will buy a bread maker next time I am in the UK or maybe from Amazon, I certainly wont buy local never. Mind you my freezer has over 60 loaves + rolls+ muffins {I love cheap muffins} etc from my last trip to UK Via Asda cheaper value for money sod the Ethics my family first not Jersey profiteers

    Report abuse

  32. 32
    SL

    Wheat prices may have gone up due to crop failure, but this is just the start.All the big agricultural producing countries are having crop trouble with drought,flooding,disease,etc.At the moment this means prices going up,but the time will come when these countries will keep the crops for their own people and will stop exporting it to the rest of the world.Then it will be a case of you either grow it yourself or you go without.

    Report abuse

  33. 33
    small money

    bit harsh blaming russia ,kate(23).
    not their fault it caught fire, not so long ago russians were queuing up in the street for a loaf.
    this could be bad news for places like india, and africa, and any where else where people are living on a shoe string
    we still have other foods to eat, the global poor will not.

    Report abuse

  34. 34
    jay

    oil prices are the lowest per barrel in a long time , but we are still bent over them ,the barrel that is ?

    Report abuse

  35. 35
    Perspicuous

    That’s a lot of dough!

    The cost of the ingredients are obviously a significant element of the overall cost, nonetheless, they are not all of the cost. A 10% increase in the cost of flour shouldn’t necessarily equate to a 10% increase on the shelf.

    Maybe they have given their staff a 10% increase in pay too.

    Report abuse

  36. 36
    Staright Talking

    To all you potential knee jerk breadmakers who want to rush out and buy your own bread making machines.

    Have you considered the cost of making your own bread? Electricity, Ingredients etc, your time.

    Enough said

    Report abuse

  37. 37
    Mark

    I can’t believe the amount of people suggesting importing bread – it’s a fresh product with a very limited shelf life, who wants bread that’s a day or two old before it even hits the shelf? Though admitedly local production doesn’t stop some of the shops having old bread on the shelves anyway…

    And who needs a breadmaker? Pretty easy to make with your hands, 10 minutes and you’re done. Get a good bit of exercise at the same time.

    Unfortunately as pointed out, Russian exports aren’t happening this year as they’re short on wheat themselves so as we live in a global market it’s tough for us. Same demand, less supply = higher prices. That’s life unfortunately. Supermarkets in the UK are probably swallowing up the difference (or forcing their supplies to) as they use headline prices like a cheap loaf of bread to get you instore spending money on items where they make a bigger margin.

    Report abuse

  38. 38
    Real Truthseeker

    34 Jay you must be joking!!! Oil has more than doubled in the past 18 months!

    In January 2009 is was about $34.00 per barrel. Two years later it has been up aroudn the $80′s.

    Do you have any idea or is it a lie to try and jaundice the debate?

    Report abuse

  39. 39
    Hedinda Sands

    Let them eat cake !

    Report abuse

  40. 40
    Leah Holmes

    #32 So true, and the main reason that (regardless of how much it annoys some people) we have to keep enough green land to potentially support the population, overdevelopment isn’t an option because there will come a time when other countries look after their own first.

    Report abuse

  41. 41
    Nathan

    I understand costs of running things go up each year, that’s part of living in the 21st centry..What I would like to know is how much CI Bakery sell their products to our local supermarkets….. This is only an example, but if they sell a loaf of bread to the Co-Op for 80p, how much profit are the co-op making by adding on the extra cost…..

    I think supermarkets should come clean on this and show the public a copy of their invoices from CI Bakery…..

    Report abuse

  42. 42
    C Le Verdic

    With so many making their own bread there should be an emerging market for bread slicing machines.

    Could be the best thing since sliced bread.

    Report abuse

  43. 43
    ridiculous

    i’m surprised no one (from what i can see) has noticed/mentioned that the minimum wage is only increasing by 2%. who decides these things? minimum wage increases by 2% but the price of bread increases by 10%?????? zimbabwe politics right in the middle of the UK.

    Report abuse

  44. 44
    JASON

    Simple solution, buy your bread from M&S its alot fresher and lasts longer and around the same price andevery now and then they actually have deals on there bread.

    Report abuse

  45. 45
    Tom Jones

    Keep the punters from rioting over here by at least giving us the decent bread bit of the “bread and circuses”.

    Report abuse

  46. 46
    Mondieu

    27.

    I have recently left a job in the ‘Ethical supply chain industry’ (I kid you not) and Lidl have a rather good track record. I’d love to cite instances of my dealings with the UK supermarkets but rest assured my cover would be blown. Waitrose and the John Lewis partnership on the other hand are excellent.

    Report abuse

  47. 47
    the future

    I just hope it will be possible for the price of bread to come down again when the price of wheat drops back next year.

    The price of wheat fell and they did not drop the price then it goes up and they raise the price.

    With a rise in GST it could be more than 10% on a loaf.

    Report abuse

  48. 48
    regular visitor

    visiting next week and ussually have about 4 hols every year in Jersey. Just been to our local Asda, 2 loaves for 59p. I am willing to take orders and will fill a case full. Shall we say a quid a loaf? Meet me at the airport carpark. The profit should compensate me for the GST i will pay during my visit!!
    Changed days from when i remember filling the car with petrol for a fiver a tankful before getting the ferry home.
    Never mind,you all still live on a beautiful island so paying a bit more for a loaf isnt too bad.

    Report abuse

  49. 49
    jim

    if we all stop buying bread and rolls for week they will soon put the price down come on jersey go for it

    Report abuse

  50. 50
    kate

    I find it extremely tiresome when so many people quote Tesco, Asda and any other cheap value company on this site. Tesco, Asda and Salisbury’s all had the opportunity and even came over to the islands to see what Sandpiper were selling ie; their five superstore. None of the big names wanted to come into the Islands. They came they saw and they went so will people please stop saying we need a Tesco or bring in Asda they simply do not want to come into the Islands and who can blame them with the cost of freight.

    Report abuse

  51. 51
    joker

    Every Lidle Helps 30 & Kate 50

    Don’t waste your time. Anyone who thinks Jersey could have one of the big four supermarkets might as well type “I don’t know what I’m talking about but I’m angry about it anyway”. Usually sums up the posts on here.

    Report abuse

  52. 52
    Warren J

    I was of the understanding that the UK supermarket chains use bread as a ‘loss leader’ and therefore price comparisons with Jersey are pretty meaningless. You don’t see many independant bakers in the UK, as they cannot compete.

    We get through couple of loaves a week, so I really cannot see what the problem is ! I will certainly not be buying a bread maker, it would justy be another gadget clogging up the cupboards !

    Report abuse

  53. 53
    Captain Caveman

    Bread and wheat based products are not part of a humans natural diet and are not very good for human consumption. I won’t eat them.

    For millions of years, humans and their relatives have eaten meat, fish, fowl and the leaves, roots and fruits of many plants. That is the diet human digestive systems have evolved to deal with.

    Grains, being full of enzyme blockers and lectins, are inedible in the raw state and were not eaten by humans until around 10,000 years ago when the discovery was made that cooking these foods made them edible- the heat destroyed enough toxins to render them edible. When grains are cooked, most of the enzyme blockers and lectins are destroyed, but some are not.

    Lectins break down the surface of the small intestine, stripping it of mucus and causing the cells to become irregular. Some lectins make cells act as if they have been stimulated by insulin. Others cause the pancreas to release insulin. Others cause immune cells to divide in the wrong way, causing growth of some white blood cells and breaking down the control of the immune system. Others cause cells to present the wrong codes on their surface, tricking the immune system into thinking that intruders have been found and activating the immune system inappropriately- thus leading to “autoimmune disease” where the body’s tissues are attacked by its own immune system.

    Grain, good for birds who have evolved the digestive tract to deal with them, but bad for humans who have not.

    Cutting out grain based food would make us all much healthier.

    Yabba dabba dooooo…..

    Report abuse

  54. 54
    Eddy

    so stop winging and persuade a business to import UK bread. The only thing to watch out for is that it correctly labelled….i think the last attempt cam unstuck with some technicallity on the weight labelling.

    Proble is that most of the saving will probably be eroded by the importation cost.

    With major bakers there might be a delay in price rises due to them having contracts in place guaranteeing the price they pay for the wheat or having bought in the commodity markets with a forward contract.

    Also we using UK wheat for bread isn’t that good an idea, a lot is only fit for animal feed plus our soil is low in sellenium, when most wheat came from Canada that was the major source of selenium in the UK diet.

    Report abuse

  55. 55
    use ya loaf

    Buy it when its reduced!!still grab a bargain..anyway its very fatting you know and the jersey bread is awful by the way.

    Report abuse

  56. 56
    use ya loaf

    ryevita is the way forward along with those lovely oak cake biscuit things

    Report abuse

  57. 57
    Mac

    ISLANDERS will have to pay ten per cent more for a loaf of bread from next week.

    It’s not true, because you don’t have to buy from CI Bakery: Vienna Bakery loaves cost exactly the same this week as last in Grand Marche. Vote with your wallets.

    Report abuse

  58. 58
    Grateful Fool

    #53 Captain Cavemen – so very very true. All grain based products are unnatural for our digestive system.

    I have just found out about this and feel so much better for cutting wheat/oats out of my diet.

    Stick to the primeval diet and enjoy. We are still cavemen and women….with mobile phones!!

    Report abuse

  59. 59
    C Le Verdic

    #54 ‘plus our soil is low in sellenium, when most wheat came from Canada that was the major source of selenium in the UK diet.’

    I wish I’d known that. I’ve been eating old rectifiers unnecessarily!

    Report abuse

  60. 60
    bella

    Any-one noticed the bread went up in price a couple of weeks ago?
    Whose fooling who!
    So this is the second rise in less than a month.

    Report abuse

  61. 61
    Pimbinha

    ok – I can understand that costs do rise all the time but does that mean that the quality of bread has to go down?? I have noticed recently that bread, especially sliced, tastes absolutely awful. I use to buy the white bag with the blue writing (medium slice) and it was fab and you’d get a good few days out of a pack but now….. you’re lucky to get 2 days out of it and it starts going hard and lets off a stale smell. You stick it in the toaster on low heat and it comes out nearly burnt. Come on, just because the prices have gone up, doesnt been that the quality should go down. After all, we are still paying for it. I might just go and buy myself a breadmaker after all (Tony #13). I may spend to buy ingredients etc… but at at least I will have FRESH & TASTY bread. The prices in Jersey are becoming a joke and no wonder people are leaving Jersey – ITS SO BLOOMIN EXPENSIVE!!!

    Report abuse

KIT 4 CLUBS

Win a share of £10,000 Win a share of £10,000

2012 is the year of the London Olympics and to celebrate this great event the Jersey Evening Post, in association with sponsors Ogier is giving all sporting clubs a chance to win a share of £10,000.