Jersey is a travel hit
Saturday 9th October 2010, 2:58PM BST.
Jersey is one of the most sought-after destinations
JERSEY has beaten places such as Sydney, Ibiza and London in a list of online holiday destination searches by UK residents.
Internet data collected by Experian Hitwise lists Jersey at 23 in the top 50 most searched-for flight destinations in the world. The database registered each time someone in the UK searched for flights to Jersey between April and July this year.
The UK is the biggest market for Jersey, responsible for 80 per cent of visitors to the Island every year. Jersey is the only Channel Island to feature in the ranking and has moved up three places compared to the same period last year.
Read the full story in the Jersey Evening Post. Click here for subscription details. Individual editions are also available online.
The Queen's Diamond Jubilee
JEP Jubilee Editions
Saturday 2 June: Guide to Celebrations
Wednesday 6 June: Souvenir of Events
View The Queen in Jersey supplement
Travel
To, from and around the Island
Airport Arrivals/Departures
Harbours Arrivals/Departures
Bus Information/Timetables
This is Jersey
Jersey Evening Post
Useful links
Now we have to ask why those searches are not turned into holidaymakers.
Report abuse
“The database registered each time someone in the UK searched for flights to Jersey between April and July this year”
Sorry that was me, I was looking for one of the £29.99 flights Jet advertised at the airport for my mum to come visit. After 48,000 attempts I can categorically state that no such cheap flight exists.
Report abuse
And thats where it stopped, just a hit!
Then they saw the prices to get to Jersey, cheaper to go to Ibiza and London, what was on offer, er nothing except over priced goods and services.
Report abuse
Ask yourself why they didn’t actually come to Jersey!!!
Wake up Jersey!!!! Get with the times and start offering something for people to come for, and while your at it how about something for the people of Jersey to do, and especialy for the kids! Oh and how about affordable flights so people can actually get there and back again in the first place! Jersey is missing so much, I would love to be able to visit home so much more but the flight out again is insanely priced! and What am I supposed to do when I get there anyway? All the great tourist spots are long gone, Club’s close much too early, do you not realise if clubs were open later you wouldnt get the whole of the town rammed with drunken people at the same time! Jersey is beautiful but there has to be more than beauty to keep people occupied, especially when its cold raining, When I was young we had Fort Regent and it was brilliant for all ages, Jersey you fell behind and are getting more and more left behind. While people may look into visiting they are not going to come in the numbers they used to until something changes!
Report abuse
Get the Champers out Islanders it appears the tourism industry is back, alive and kicking…oh no wait thats just web hits that mean absolutly nothing unless backed up with visitor numbers.
This is probably bad news over good as if it is that high in searched rankings why aren’t people following it up with ticket sales…..hmm i wonder..perhaps they see what Jersey has to offer an see that anyhere else has the same plus more.
Report abuse
Paul has got it right. I love Jersey and try to convince friends in U.K. to visit, but as soon as they hear the price they choose elsewhere, usually where they can get guaranteed good weather as well as better value.
Report abuse
Jersey is a beautiful island but it has lost out because it is too expensive, has little entertainment (only one cabaret when last there) and although it has a sunny the continent is warmer. Two adults with two children would find it cheaper to nip over to France/Spain and get better value for money and thats what I think it is all about.
Report abuse
This is a totally pointless piece of information.I for one regularly search flights to Jersey in the hope that I may stumble on a “bargain” and save a few pounds when wanting to visit family who still live there (though most of us have left now!)I would say I probably search fifty times before I finally book one flight and I doubt that I am the only person doing this.
Report abuse
This october half term
Jersey/London/Egypt return 8 days,all inclusive food,drink,entertainment etc good chance hot weather.£1000.00,going direct from UK deduct £150.00 & overnight stay cost.
What cost to jersey for 8 days then food,drink etc extra,weather not much chance of sun & very limited entertainment if any unless you want to eat & drink yourself to oblivion.
Report abuse
I find this meaningless…they are not here are they…many must surely be buiness travellers enquiries……..
Report abuse
#6 ‘I love Jersey and try to convince friends in U.K. to visit’
It is my belief that many present day visitors, post bucket and spade, are friends and relations of islanders or immigrants.
If they turn out to love the island let them stay. Create a new ‘V cat’ which will allow them to stay in Dandara flats*. Then they can be ripped off just like the existing residents!
*States, if you take up this idea, please slip me a consideration for having thought it up.
Report abuse
‘Jersey has moved up three places compared to the same period last year.’
This is mis-information, JEP please check your facts.
Anyone actually checks the Internet data collected by Experian Hitwise will see that Jersey was also ranked 23rd last summer. It only beat Ibiza by 2 places or 0.02%
Report abuse
Is Jersey really a travel hit, i wouldn’t trust Hitwise, take a look at Google Trends
http://luke.szkudlarek.pl/blog/2010/10/11/experian-hitwise-uk-vs-google-trends/
Report abuse
That will explain why airport arrivals are falling through the floor . . .
The airport and harbour are the heart and lungs that bring life to the Island.
Lower airport taxes and flight costs. Jersey has become an inverted triangle, encourage more visitors and the money will trickle upwards. Continue in this current vein and a transplant will be required before the sickly patient dies . . .
Report abuse
Long weekend jersey – 28/10 to 1/11 = £682.00 per person.
Week Egypt £482.00 per person
NO CONTEST
Report abuse
I think that I would pay an extra £200 to avoid Egypt!
Report abuse
#15 Alison
The major difference between Egypt and Jersey is that the mummies are sat in the States Chamber
Report abuse
Exactly right on so many fronts by the comments here.
WHICH IS WHY WE NEED THE FINANCE INDUSTRY.
Let’s focus on this industry, and make sure we dont’ get complacent, otherwise the island will be in a disastrous state. Huge unemployment, and not just in the finance sector, the flow on will be terrible. Restaurants, cafe’s, automobile industry, building industry. The finance industry employs more lcoasl than foreigners, so let’s make sure this industry is supported at ALL COSTS!
Without finance, trouble – BIG TROUBLE!
Report abuse
What an absolute NON-NEWS item if ever there was one!
Of course we beat London for UK residents because why would they fly when they can drive or get a train!?
How many were flight searches were for for business trips from UK to Jersey?
These are not holidaymakers!
…..are they sure people weren’t looking for NEW Jersey?
Report abuse
Say what you like about website hits for political reasons or what ever! Jersey is not a hotspot anymore? All that went when the 60s finished and at last some of the hotels too that still offer 1960s accomodation, well the few that are left that have not been converted into flats? If the visitors that were the bread and butter of jersey after the (1939/45 occupation)don’t come because of high cost then the states will be reliant on finance, farming and fishing, if finance goes and it could, is the above going to be enough, a few fish,crabs,spuds and tomatos to cover your deficit that you forecast for the future? I think not.
Report abuse
UEXPAT #20
You’re right it won’t.
But what you’re also saying is that without finance Jersey as it is today wouldn’t have had the level of income it has enjoyed to equip the hospital to the level it has, the education system to the level it has or maintained its infrastructure as it has. The standard of public service enjoyed by Jersey’s population would be far lower and far behind that of the UK and comparable jurisdictions. Just because the average salary and property price would have fallen don’t think the cost of importing materials and medicine would have.
Report abuse
I am hazarding a guess that Jersey has paid an internet marketing company to increase traffic and this was given as evidence that an increase in traffic has been achieved.
This could just be statistical manipulation by the company concerned.
Anyway if the searches for Jersey go up and actual arrivals go down that is a marketing catastrophe of biblical proportions.
If searches went down but arrivals went up we could pat the back of the marketing people.
This is either spin or evidence of incredibly bad marketing where we are actually putting people off who are searching.
I am thinking maybe a bit of both.
Report abuse
“This is either spin or evidence of incredibly bad marketing where we are actually putting people off who are searching.
I am thinking maybe a bit of both.”
Google Global Monthly Searches but bear in mind some people may be looking for Jersey in USA
Search Term
Jersey Flights – 40,500
Jersey – 16,600,000
Jersey channel islands – 49,500
Jersey hotels – 201,000
Hotels in jersey – 201,000
Jersey island – 33,100
Holidays to Jersey – 22,200
Holidays in Jersey – 22,200
Jersey Islands – 49,500
Jersey tourism – 5,400
jersey airport – 40,500
Jersey Holidays – 22,200
Jersey breaks – 4,400
ferries to jersey – 6,600
Jersey accommodation – 8,100
St helier jersey – 12,100
Report abuse