Farmers fight for their rights
Saturday 30th October 2010, 3:00PM BST.
Jersey Dairy marketing director Christopher Journeaux says that the brand should be protected. Picture: POPPY LARBALESTIER (01084837)
LEGAL action is being taken so that only cream produced in the Island can be sold as Jersey cream anywhere in the world.
Jersey Dairy wants to protect the name Jersey cream because, currently, farmers anywhere in the world can use the branding if they have used milk from a Jersey cow.
But now a Dairy co-operative of 27 Jersey farmers is applying for Protected Designation of Origin status with the European Commission, meaning that only cream produced in the Island could be sold as Jersey cream.
The same group will find out in ten days if it has secured the same for Jersey butter.
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Errm, without stating the bleeding obvious, if Jersey wants it’s name protected in the name of the EU should it not join the EU? Or is it just YET ANOTHER case of selfish Jersey wanting all the benefits of EU membership but still maintaining a nice cosy offshore tax exclusion status. You can’t have it both ways!!
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Yet again Jersey thinking the World spins on the axis of St Helier, Jersey has been happy to export the ‘Jersey Cow ‘, and it’s cream in one form or another, for years but now doesn’t want anyone who has paid the premium for the breeding line to use the fact in selling the product the breeding line produces. Perhaps Summerlaand would still be around if they had stopped anyone else using the label ‘ Jersey’ !
I guess Chris Journeaux never calls a oven baked batter product a Yorkshire pudding!
I also hope my taxes aren’t paying to back this stunt.
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No different to Norway really who also has its cake and eats it; anyway we do not export enough cream to make this worthwhile and never will whilst Jersey has a herd of inbred crocks.
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The sad fact of the matter is that Jersey Cream is a trade mark of a particular paint manufacturer (cant remember who). But the point of the matter is that if you can call a tin of paint ‘Jersey Cream’ you can call anything Jersey Cream.
Maybe the better angle in the UK would be to stop non-Jersey suppliers calling theirs Jersey Cream under the Trades Descriptions Act.
No wonder Sumerland went out of business when you consider everyone else was marketing Jerseys.
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Why have they left it until now to address this? It’s been going on for a very long time.
I came to England in the 1960′s, before the EU was even a gleam in Heath’s eye. I soon noticed that Jersey milk was available. Naively, I assumed that it must be shipped in daily from Jersey. I actually felt that the Great British Public was being duped when I found out that it only needed to come from Jersey cows to qualify, not from Jersey.
Presumably farmers can grow Jersey Royals outside the island and they can be legitimately sold as such, although not as Jersey produce.
Must see if I can get buy a Jersey cabbage walking stick made in Taiwan (outside the EU).
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If what they produce today is classed as jersey cream – god help us – it’s lumpy, pours like milk, goes off too quickly and tastes nothing like it used to, in fact the closest to the “old” cream is produced by Quenault and as for milk don’t get me started on that !!!
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In my opinion it is a wrong decision – if decided the brand Jersey cow soon will disappear from the world scene. Keep the brand that the second largest cattle breed of the world come from Jersey Island. In Denmark Jersey Cream =Jersey Fløde have been sold since 1897 made from milk of Jerseys imported from the Island, so I don’t think either EU will accept the proposal and it will take many years. My dairy produced since the 1950′s Feta Cheese on milk from cattle. The Greeks wanted to protect the name Feta Cheese arguing for that Feta originally was produced on milk from goats or sheep,Idon’t remember. The Greeks won, allright,but it took many years and costed a lot of money, and the dairies are still producing the cheese now under a new name. Today nobody knows the name Feta Cheese.
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I’m in favour of Jersey produce only having the right to use the Jersey name.
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http://www.archersjerseyicecream.com/location
Ha ha stick that in your wish list of people and you want to ruin. !!!
Why don’t you protect the terms “Jersey own tax avoidance system, and “Jersey tax planning” and “Jersey housing system” while you are at it!!!!!!
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Isn’t Jersey milk etc special because the Jersey cows produce a fuller fat richer milk? It has nothing to do with the milk etc being produced on the island of Jersey by Jersey dairy.
I think the best way to moo-ve this forward is to ban anyone else from calling their Jersey cows Jersey cows. Maybe ‘cows formerly from the island of Jersey’ would be better. That way everyone’s clear. Not sure how it’ll fit on the packaging though…
I think the EU will be laughing about this until the cows come home…
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Jersey is the name of the Island but in Denmark we associate a yellow Jersey with Tour de France or with the name of one of our cattle breeds. Danish Jersey is protected by Danish laws. Nobody can change that. So when I buy a Jersey Icecream in Denmark produced of milk from Danish Jersey cows, it is a local Danish product. In Denmark we have a lot of cities called Højby – in Jersey language you have La Hougue Bie – so I think the name in Jersey is a name given by the Danish vikings? We have Højby Museum and Jersey have La Hougue Bie Museum!
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I dont actually blame the farmers for requesting this. Being now based in the west Midlands I buy from Tesco’s ”Channel island Milk” which in very small print on the label says ‘Stephen Cole of Braywood Farm, North Petherwin in Cornwall, one of our Channel Islanf milk farmers’! I have to say that the milk is excellent, and £1.09 for a litre, but before I first read the lable I was of the feeling that the milk in question was from Jersey/Channel Island herds direct from the island.
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Long overdue…eg: Champagne
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Go for it. Why not. Here in South Africa we can’t sell champagne, but can sell excellent Sparlking wine, made exact same way. Jersey we should support the farmers on this issue. Start a petition to save Jersey Heritage, mind you the so-called new Jersey residents (not born in Jersey) will have something to moan about !!!
Jersey and Proud !
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This is a fairly standardised request. I think Parma ham has had the same protection etc.
Norway will have to use a play on words : Icecream made from Jersey cows – Just not Jersey Icecream.
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