Milk is good for you
Thursday 17th February 2011, 3:00PM GMT.
From Christopher Journeaux, head of marketing and sales
JERSEY DAIRY wishes to correct the inaccuracies in the letter from Hedi Green (JEP, 15 February) in which she contended that cow’s milk was not good for children’s health and should be removed from their diets.
Ms Green’s views could not be further from the truth as health authorities the world over recommend low-fat dairy products as a vital part of a child’s diet. Milk provides an essential source of calcium, for example especially in the key early years to bolster bone development and density.
Moreover, as Jersey milk contains 18% more protein, 20% more calcium, and a higher concentration of minerals and vitamins than that from other breeds, we can assure parents that far from being bad for their children our milk is the healthiest and most nutritious of all.
Ms Green’s letter contains a number of incorrect statements which create a false impression about the quality of our products and the care with which our farmers conduct themselves which we cannot allow to be put in the public domain without comment.
She contends that milk is an allergen, detrimental to health; but only to those who suffer from a lactose allergy in the same way as some unfortunate people are allergic to nuts, wheat, gluten or shellfish.
We also wish to assure Islanders that contrary to her claims the Island herd has never been treated with growth hormones nor have antibiotics ever been added to cattle feed.
Anti-biotics – and any other treatments essential to the well-being of a dairy cow – are only given when an animal is ill and under the supervision of a vet in exactly the same way as when administered by a medical practitioner to a human being. When a cow is ill or receiving treatment it is removed from the herd and quarantined and its milk does not enter the food chain.
We have procedures in place at the dairy to subject all the milk we receive to rigorous testing to ensure it contains nothing that could he harmful to human health and this includes strict testing for any anti-biotic residue.
Ms Green is also wrong to suggest that residues of pus and blood are routinely found in milk in Jersey and elsewhere. Because of the aforementioned rigorous testing procedures employed by all dairies as required by the health legislation we ensure that only quality products reach retail outlets.
Instead of discouraging children from drinking milk as Ms Green would wish us to do, we should be ensuring that they consume three portions of dairy products every day. The same can said for adults.
We recently introduced the 1% fat milk (blue) to encourage more people to consume dairy products, a move that was supported by the UK Food Standards Agency and Jersey’s Health Promotion Unit. The unit acknowledges and promotes the consumption of low-fat dairy products as making an important contribution to a balanced diet as they still provide essential nutrients and vitamins but with a lower intake of saturated-fat.
In Jersey, parents are advised to give whole ‘yellow’ or fat-reduced ‘green’ milk to children under five years old. If children are growing and eating well, after five years of age they can be offered the new 1% fat milk or skimmed ‘orange’ milk, or they can continue with ‘green’ fat-reduced or ‘yellow’ whole milk.
Moreover, milk is now recognised as a healthier alternative to commercial sports drinks.
A recent study by Dr Susan Shirreffs of Loughborough University has shown that when consumed immediately after strenuous exercise, a simple glass of milk can restore and maintain hydration status better than man-made drinks.
Milk also offers a long list of nutritional benefits for sports men and women, including protein for muscle growth and repair, carbohydrates for energy, fluid and electrolytes for re-hydration, and vitamins and minerals for healthy bones and body.
Jersey milk and the dairy products derived from it are of top-quality, fresh and produced here in the Island. They are not only good for the health of the population but beneficial for the local economy and in reducing the Island’s carbon footprint.
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Aaaaaaaaaah, is this why the milk is so expensive !!!
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As the head of marketing and sales you can not say anything else….
Milk, like most produce, is ok in small quantity but drinking to much milk is not healthy. You only need to do a search on google to learn the facts.
http://www.dailymail.co.uk/health/article-329013/All-need-know-milk.html
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Mark G.
Ahhhh the Daily Mail… it must be true!! Ok so Chris Journeaux’s letter above may be a little over the top in how fantastic milk is; but take time to READ the Daily Mail article and you will find that in a nutshell it references nothing, and talks a load of rubbish.
Like most Daily Mail “science” articles you should skim over it, realise its a load of rubbish, and throw it in the bin.
Read what the NHS has to say: http://www.nhs.uk/news/2009/07July/Pages/LiveLongerWithMilk.aspx
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If Mr Journeaux is so convinced milk is good for you and so passionate about why children should have it, then perhaps the JMMB could fund milk in schools.
Put your money where your mouth is Mr Journeaux.
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How about Jersey Milk putting their product in suitable containers – like plastic ones with lids.
The current cardboard ones are a nightmare to open, nightmare to use, spill everywhere and make the milk spoil sooner.
Come on its 2011 !
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Makes me wonder how I survived childhood. Full cream Jersey milk, in bottles with the cream on top. Then free full cream milk at school. By the by, Waitrose in UK charge extra for products that contain full cream Channel Island milk and cream. Make a big thing of it in their advertising. Like the Disenfectant that kills 99.9% of all known germs! Yes, and its the .1% or unkown ones free to thrive that get you!
So the best advice: Don’t eat anything Don’t drink anything and above all DON’T BREATHE THE AIR!
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The Bean, obviously opening tetra-pak is a little challenging for you. Would you like the Dairy to provide a step-by-step guide that even the simplest of man can follow?
Personally, I think that the Dairy should pay toward having milk in school as the health benfits are there for all to see.
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So Jay, your children under 7 and grandparents with arthritis in their hands can easily open and carry the current cardboard packs without dropping them.
Great work.
Im not asking for a nanny state – quite the opposite – just functional, easy to use (for all) containers !
Agreed tho. The dairy should provide free milk to school kids. They proably throw more away every day that the kids would use.
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I’ll finally admit to a bit of childhood vandilism. When the triangular Tetra paks first came out, I was gripped with an insatiable urge to jump on one.
I finally gave into my passion on the front step. My Mother didn’t know wether to laugh or scold. It did make a lovley bang!
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