Tourism bucks trend as hotel prices rise

Friday 23rd September 2011, 2:57PM BST.

Guernsey hotel prices are higher than Jersey's according to Hotels.com

HOTEL prices in Jersey are among the highest in the British Isles, one of the biggest hotel booking websites has claimed.

According to Hotels.com, the average price of a stay in the Island this year is £110 – more than twice that of the cheapest destination on their list, Stevenage (£53).

The website issued average room rates which showed that only London (£113), Guernsey (£115), Bath (£112) and Bowness-on-Windermere (£134) were more expensive than Jersey.

The average price in Jersey and Guernsey has risen by six and four per cent respectively since last year.


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  1. 1
    Mick Finn

    And then the wonder why no one comes to holiday here anymore……………mmmmm!
    P.s. Flights.com should do a similar survey!!!

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  2. 2
    tom h

    We should have expensive hotel prices as we are a leading finance centre. We have a large mix of 4 and 5 star hotels and we are an aspirational destination. Good to see we are able to get visitors at these rates.

    It is better to get a few tourists at high rates than lots blocking up the island at cheap rates.

    Now if only Jersey Tourism would learn to market the island as an aspirational destination we could do even better.

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  3. 3
    Keyser Söze

    I know it probably seems like a ridiculous suggestion, but perhaps there is a connection between the high prices and the decline in tourism?

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  4. 4
    Jersey Tourism

    Expensive to get here!
    Expensive to stay here!
    Expensive to eat here!
    Expensive to shop here!

    But at least it’s not Stevenage!

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  5. 5
    Blue Knight

    You’ve got to pay for high quality. I have personally found little difference between the U.K. and Jersey insofar as prices are concerned, particularly in restaurants. What I have found however, is that the service in Jersey – at least in the premises I frequented – was much better. The staff were all friendly and helpful and the food was excellent.

    I can imagine all the moaners discussing how bad Jersey is etc., etc. following this news item. Those that criticise need to have a reality check – Jersey is a lovely place to live and to visit. Lets for once have some positve vibes and let people give praise where it is due.

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  6. 6
    Kermit

    The warmest place in the British’ isles for your wallet !
    Warm enough to melt you Visa card…

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  7. 7
    Notmoan Fact

    Had three couples visit for three nights this year. Went to tourism website to find accommodation.

    Phoned several hotels and non of the prices they advertised on tourism’s website were available and most were double that advertised. Helpful!

    The best quote I got was from the Merton, £960, for three doubles for three nights. Told the travelling party this who then went online and booked three nights for three couples at the Merton for EUR690. How does that work?

    Anyway, when they arrived, they were told that there were no double rooms available, despite having paperwork confirming their booking of three double rooms, they had to settle for twin rooms.

    Don’t think they’ll bother us next year.

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  8. 8
    Steve

    #4 Jersey Tourism

    I would rather stay in the cheapest destination on the list Stevenage, than rip off Jersey any day of the week.

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  9. 9
    Perspicuous

    Businesses will charge what they can charge, as the supply has dried-up the demand has driven prices. Considering that we have the most expensive everything else and these businesses operate in that environment I’d say they are cheap by comparison with those mentioned.

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  10. 10
    bella

    They can’t pull the wool over visitors eyes like they do us.
    The proof is in the pudding for all to see.
    You can fool some of the people some of the time……

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  11. 11
    dave

    Higher prices & fewer customers. – That is the ‘Jersey Way’ of doing business.

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  12. 12
    the future

    First I have to ask if the prices have been adjusted to take the difference in VAT and GST into consideration.

    The price of 5 stars in Jersey represents good value. The price of 3 stars makes your eyes water.

    The difference in price between a 3 star and a 5 star can be as little as 20 pounds.

    Jersey needs an Ibis and a Premier Inn, £29.99 for a triple room in Ibis Southampton without breakfast.

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  13. 13
    J-Cat

    @2, so tell me Tom, what are we ‘aspiring’ to..? Do share. Or are you just talking marketing gibberish…?

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  14. 14
    A

    I think this has been taken a little out of context.

    If you compare the price of our 4 and 5 star hotels (most of which have pretty outstanding food, quality and service compared to other comparable venues in the uk) you will on the whole find that Jersey hotels offer very good value indeed. How much would it cost each night to stay at Gleneagles, Chewton Glenn, Bovey Castle?

    Have the areas included in the research the same ratio of 2, 3, 4 and 5 star accommodation as Jersey? If not (and I doubt it very much) then the ‘average’ is false as it is not a direct comparison. The average should be split into rating to give a more accurate picture and I am sure that Jersey would not be topping the polls anymore.

    Add in the factor that a lot of amenities can be more costly on island, including salaries and food costs and what you should actually realise is that Jersey’s higher end hotels offer fantastic value for service, food and quality that far surpasses their equivalents on the mainland.

    I won’t even get started on how much visitor numbers have increased this year……

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  15. 15
    frequent visitor

    We have been visiting the island almost every year since the late 70s and have to admit that in recent years the choice of affordable b and b is getting more and more limited. Most tourists cant afford the luxury end of the hotel market and want clean affordable accomodation. Over the years as prices have risen and taxes imposed all we have done is altered the way we spend, less eating out, going self catering, buying less gifts etc. Thank god you havnt taxed or ruined the beautiful cliff paths and island views (unless you count the destruction of the Portelet headland)

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  16. 16
    bean around a bit

    Having just done three short trips to the UK – Southampton, birmingham and London – I have paid around this price for all the double rooms and with one exception all were considerably worse than the four stars on offer in Jersey.

    If we are comparing a two star in London with a four star in Jersey then of course there is a difference. There is not enough detail here to make a comparison. Is this advertised prices, actual revenue, high season, Battle of Flowers week……..

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  17. 17
    the future

    @tom h
    Marketing Jersey as a high end destination will never work. We have to appeal to all tourists with all budgets or the whole economy will suffer.

    Jersey Live is a boost to the economy of Jersey and not because it is all 5 star guests.

    Pull down the old swimming pool site at Fort Regent and build an Ibis.

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  18. 18
    Bo

    So, nothing that Jo public never knew before then, Jersey is a rip off to all that live and visit.

    Jersey – financially enriching for the well off!!!!

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  19. 19
    A

    No 18 – Bo
    Such an optimist and exactly the sort of attitude we need on this island.
    Maybe you should look at moving to Columbia. I hear it’s quite cheap there at the moment. Only 55p to fill up your car with petrol.

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  20. 20
    jerseygirlcapetown

    Had relations over to stay from South Africa, they could not believe as ex-locals how expensive it is here, mind you their food costs are as high as some here. They went to stay in Tented Holiday Camping Park here, but that was expensive too. (not enough space in my small flat).Even thought about trying to get hold of a tent for them, but had no where to put it.
    We only get to see each other every 4 years, as the costs of travelling are so high, for both of us.

    On non-related point….Just got to get this out my system too !!! They would love to come back here and live, we sat down had a good cry, because they know they can’t afford to come back, as the cost of housing/food are out of their league, and as for employment he is 54 she is 47 the two children are under the age of 10 what chance do they have of getting employment and places in a States Schools. There are no benefits for them there, can’t afford medical aid etc.. They moved by their choice I know, hoping they could make a difference over there, they live very simply in small 1 bed cottage, they have been robbed, their friends killed due to robbery. They worry for their children, and worry as there is no future here for them too! What do they do for the best ! (But Jersey is fine to support other people (not born here) coming here to live!).

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  21. 21
    C Le Verdic

    # 19
    ‘Maybe you should look at moving to Columbia’

    British, or utherwise?

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  22. 22
    de Rullecourt

    Blue knight

    From your perspective as a resident of Wales I suspect that you are looking at Jersey from a slightly different, rose-tinted and nostalgic viewpoint of your time here.

    Deriding those who are concerned about the decline of our once thriving tourism industy as ‘moaners’ is unfair.

    We are entitled to complain that our beautiful island is not frequented by grockles as in days of old.
    We are entitled to shout that the industry has been allowed to flounder at the expense of the finance industry.
    We are entitled to whinge that all our eggs are dangerously in one basket as a result.
    We are entitled to whine that flights are too damn expensive and that the ubiquitous cheap fags, booze and bling etc are now located on the other side of the water – because of government policy.
    We are entitled to groan that a taxi from the airport to Don Farm costs 7 quid.
    We are entiled to gripe that all these things contribute to the death of a meaningful tourism industry in Jersey.

    We vote and pay our taxes. We are allowed to moan. It’s our right. We do it because we love our island.

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  23. 23
    COM-mentator

    Our COM want tourism rates of 10 at £1,000.00 rather than 1000 at £10.00.

    If each person then spent £5.00. You would get £10,050.00 from the first lot and £15,000.00 from the second…

    Do they really think Businessmen spend vast sums of money in the island.. when I travel I tend to end up working all hours godsend and am glad for a bath and bed – not ime to play or enjoy the sights outside of the Hotel.

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  24. 24
    JERSEY GIRL,

    In reference to number 5 did the staff actually speak English,I have found the service mostly poor in restaurants and shops, because of the lack of understanding by the staff, I mean the waiter from Fawlty Towers would not be out of place in Jersey??

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  25. 25
    the future

    @COM-mentator
    I agree completely the per head spend for Jersey live would have been high, it is the young who spend the most on holiday not on accommodation but on everything else.

    We have to develop the new tourism markets emerging markets and festivals for the young tourist.

    Waiting for rich tourists to spend fortunes in Jersey is a tourism policy dreamt up by a delusional strategist.

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  26. 26
    truthseeker

    That’s it Jersey sting and throttle the goose that lays the golden egg,we need tourists now more than any time in our history…..the industry has been sadly neglected and now those left want to squeeze tha last drop…understand this pees…Tourism is ALL about bums on seats….the spend then spreads…..long term thinking against short term greed…hope it chokes you.

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  27. 27
    Blue Knight

    de Rullecourt # 22. You need to keep us with the times – having made a fortune, I now live on the Côte d’Azur, not Wales.

    I too love Jersey and have often secretly returned, to make sure that you aren’t involved in too much debauchery and drunken behaviour. You really need to be away for a while to appreciate how good the island is. Lets have more positive comments about Jersey – all these nagative vibes aren’t good for the island.

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  28. 28
    JERSEY GIRL,

    No 27 I agree I to moved away, and came back, I must admit kicking and screaming.I find it very hard to find any positives. you dare not be ill in this Island, the Doctors bills are horrendous, everythimg from a visit, to a repeat prescription, to a blood test, to a letter, even a flu injection!, it is unbelievable. If you had to rely on just a Jersey pension, they would have to end up shooting you!it would be Kindness.

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  29. 29
    Blue Knight

    Jersey Girl # 28. I have two elderly parents still on the island and both are able to survuve on their pensions. Both love Jersey as the quality of life there is hard to equal. I have many friends there and they find no problem adjusting to the cost of living – yes it would be better if medical treatment cost less, but you may find that doctors cost as much if not more elsewhere.

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